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How different cultures build trust, and why misunderstanding these differences can affect collaboration, leadership, and business relationships.
Trust is the foundation of successful professional relationships. However, in multicultural environments, people often rely on very different assumptions about how trust is built and maintained. When these differences are not recognised, they can lead to misunderstandings, distance, and reduced collaboration effectiveness.
Managers and team leaders in international organisations
Multicultural and cross-border teams
HR and People & Culture professionals
Professionals working with global clients, partners, or suppliers
How different cultures define and build trust
Relationship-based vs competence-based trust
Emotional connection vs performance and reliability in trust-building
Cultural assumptions in professional relationships (“business is business” vs relational business culture)
Misunderstandings and friction in multicultural collaboration
Strategies to build trust across cultural differences
Interactive session combining theory input, reflection, and practical group exercises in a safe and engaging environment.
The workshop is structured in three modules:
Module 1: Understanding Trust Across Cultures
Participants explore how trust is built in different cultural contexts, focusing on relationship-based and competence-based trust and how these influence professional interactions.
Module 2: Cultural Differences in Trust-Building in Practice
Participants examine how different trust expectations affect collaboration. The module includes a practical exercise based on real workplace scenarios, exploring how misunderstandings or alignment in trust-building approaches impact teamwork and communication.
Module 3: Building Trust in Multicultural Teams
Participants develop awareness of their own cultural assumptions about trust and explore practical strategies to build and maintain trust across cultural differences.
Approximately 2.5 hours
Up to 15 participants
Participants will be able to:
Understand how trust is built differently across cultures
Distinguish between relationship-based and competence-based trust models
Recognise how cultural assumptions influence collaboration and communication
Identify sources of misunderstanding in multicultural trust-building
Apply practical strategies to build stronger trust in global teams
The module concludes with an open Q&A session where participants can share reflections, ask questions, and discuss practical applications in their own work context.
How different cultures build trust, and why misunderstanding these differences can affect collaboration, leadership, and business relationships.
Trust is the foundation of successful professional relationships. However, in multicultural environments, people often rely on very different assumptions about how trust is built and maintained. When these differences are not recognised, they can lead to misunderstandings, distance, and reduced collaboration effectiveness.
Managers and team leaders in international organisations
Multicultural and cross-border teams
HR and People & Culture professionals
Professionals working with global clients, partners, or suppliers
How different cultures define and build trust
Relationship-based vs competence-based trust
Emotional connection vs performance and reliability in trust-building
Cultural assumptions in professional relationships (“business is business” vs relational business culture)
Misunderstandings and friction in multicultural collaboration
Strategies to build trust across cultural differences
Interactive session combining theory input, reflection, and practical group exercises in a safe and engaging environment.
The workshop is structured in three modules:
Module 1: Understanding Trust Across Cultures
Participants explore how trust is built in different cultural contexts, focusing on relationship-based and competence-based trust and how these influence professional interactions.
Module 2: Cultural Differences in Trust-Building in Practice
Participants examine how different trust expectations affect collaboration. The module includes a practical exercise based on real workplace scenarios, exploring how misunderstandings or alignment in trust-building approaches impact teamwork and communication.
Module 3: Building Trust in Multicultural Teams
Participants develop awareness of their own cultural assumptions about trust and explore practical strategies to build and maintain trust across cultural differences.
Approximately 2.5 hours
Up to 15 participants
Participants will be able to:
Understand how trust is built differently across cultures
Distinguish between relationship-based and competence-based trust models
Recognise how cultural assumptions influence collaboration and communication
Identify sources of misunderstanding in multicultural trust-building
Apply practical strategies to build stronger trust in global teams
The module concludes with an open Q&A session where participants can share reflections, ask questions, and discuss practical applications in their own work context.